The Fortune is in the Follow Up
Do you know how many companies lose touch with a client before they even begin collaborating with them? And, do you know the cost of letting that happen? In the world of business, you already know how important it is to make a good first impression. However, following...
Beat the Block: Tips For Dealing with Writer’s Block
Have you ever found yourself staring at your screen, wondering what to write, but the words just won’t come to you? Or perhaps you're creating a post for social media that you believe to be original, but you can't help but feel like you've written it before? If so,...
How To: Using GIFs in Marketing
If you have been using GIFs for a while, then you're already aware of their power to spice up your online conversations. Although they’re considered to be light and funny like memes, GIFs are becoming a growing trend for business marketing in recent years. You may be...
Podcasting 101
Since its beginning in the early 2000s, podcasting has developed rapidly and steadily. So, by now, you are probably aware of podcasts. You may even listen to at least one of them on a regular basis. Check out these statistics from 2021 to get a better idea of the...
Your Social Media and Website: A Love Story
It is no secret that having an online presence – including a website and social media accounts – is an important aspect of any company's online strategy. But what happens once you have set up your website and social media accounts? How can they work together? All your...
Grammar & Brand Messaging for Your Business
Is it possible that a typo – or a series of them – can turn off a potential customer? You’d better believe it! These days, many people begin their purchasing journeys online, so a flawless website that grabs and keeps their attention is critical. Remember, first...
Talk to Human!
Have you noticed that a lot of businesses are willing to engage through online channels yet fail to provide any phone support these days? All too often, the online chat supports those businesses offer are auto-generated generic answers that are less-than-helpful....
The Power of a #Hashtag
When it comes to creating and sharing social media content for your business, incorporating hashtags is an excellent way to increase views, likes, and shares. When used properly, hashtags make it easier for others who are interested in your content to find you, hence...
Using Your Resources
When it comes to running a successful business, a little knowledge goes a long way. The effective use of available resources is one way to gain that knowledge. Additionally, businesses can achieve new heights of success by utilizing their resources efficiently.
Going Viral
Everyone who creates and manages a social media account dreams of having a post (or posts!) go viral. But what does that even mean?