The Impact of Social Media On Mental Health
Social media has become a significant part of our everyday lives. It allows us to stay in touch with friends and family, keep up with current events, express ourselves, and more. But despite all its benefits, social media can also have a negative impact on our mental...
Marketing Myths and Why You Need to Nurture Your Relationships
Why is marketing important? A primary benefit of marketing for your company is that it engages customers (current and potential) and helps them decide whether to purchase your goods or services. Without marketing, your potential customers may never know about your...
When is it Time to Fire Your Client?
“Breaking Up is Hard to Do.” – Neil Sedaka As small business owners that provide services, it's safe to say that clients are critical to our livelihood. We invest money in marketing, assess pricing to incorporate overhead, contingencies, labour, professional services,...
Why Nonverbal Communication Matters in Today’s Digital World
Nonverbal communication is "the act of conveying information without the use of words." It’s safe to say that nonverbal communication accounts for a large amount of our total communication. According to some researchers, the amount of nonverbal communication is four...
Do You Feel Appreciated?
“Despite the fact that they’re paid in another way, everybody has to really feel appreciated.” – Roger Staubach In today's workplace, many employees have one main requirement that's higher on their lists than compensation; they want to be appreciated. They would like...
Marketing During This Holiday Season
Here we go with holiday marketing again! We've been seeing it EVERYWHERE for weeks already. ‘Tis the season! We believe that businesses start planning for the following year's campaigns while executing the current year's marketing initiatives. In the past, you could...
Why Your Business Needs Social Media
Establishing social media marketing goals is an important step in growing your business. Having an active and engaging social media presence is an important tool to invite customers to contact you. Social media platforms play a role in identifying and directing...
Do Giveaways on Social Media Build Customer Loyalty, Followers, and Increase Business?
Do you want to increase the visibility of your brand on social media? Are you dissatisfied with the amount of engagement you're currently receiving on social media? Running giveaways through social media is one of the best ways to get your products or services in...
Social Media Etiquette For Business
Social media is all about interacting with others, especially as a business. Your goals should include engaging with customers, building relationships, and staying at the forefront of their minds. That is how you achieve repeat and referral business. Using proper...
An Interview with Tyler Jeffery
Our CEO, Karen Try met with Tyler Jeffery who is an Account Manager at The Business Development Bank of Canada [BDC]. In his role, Tyler works with small to medium-sized businesses to provide guidance and assistance in all areas of financial management.