Customer Retention Strategies: Fostering Loyalty and Repeat Business
As a business owner, you probably already know that acquiring new clients is essential, but retaining your current clientele is equally important -- if not more so. As such, customer retention strategies are a must-have for fostering loyalty and ensuring repeat...
Harnessing the Power of AI for Small Business Success in a Digitally Driven World
Staying competitive in today's fast-paced business environment requires adopting and embracing technological advancements. Artificial intelligence, or AI, is one such innovation that has attracted increasing interest. While artificial intelligence (AI) was once...
Performative Allyship vs. Supportive Allyship: Why It’s Crucial to Understand the Difference
The concept of allyship has gotten a lot of attention in recent years. As a result, more businesses and individuals are expressing solidarity with traditionally underrepresented and even oppressed communities. However, there is a significant difference between...
Who Needs a Bookkeeper Anyway?
Is bookkeeping as easy as the TV ads make it out to be? The truth is, it's far from it. Those ads may be promoting user-friendly software, but don't be fooled into thinking that's all you need. In reality, bookkeeping requires a solid understanding of accounting...
Make Your Business Top of Mind: Using Integrated Marketing to Its Full Potential
In today's highly competitive business landscape, simply having a website or relying solely on social media for growth and visibility is not enough. To truly succeed, entrepreneurs and business owners need to adopt a holistic approach that encompasses various...
Have You Taken a Hush Trip?
Remote work has grown in popularity in recent years, especially since the beginning of the pandemic. It has become an essential component of many organizations' operations and a primary component in attracting and retaining top talent. Employees are experimenting with...
De-influencing – What’s the Hype?
One of the latest trends in social media is not about trying to persuade viewers to buy items; instead, it is doing the exact opposite. It even has a name – de-influencing. Whereas the influencer market informs people about the latest trends and shows them products to...
Social Media for Business: TikTok
Are you looking for a new and exciting way to engage your audience? Look no further than TikTok! This social media platform has become incredibly popular in recent years, especially among younger audiences. With its short-form video format, TikTok is the perfect...
Social Media for Business: Snapchat
Are you looking for new ways to reach out to a younger demographic? Snapchat is an excellent tool for businesses. Organizations have begun to realize the potential it offers as its popularity has grown in recent years. But first, you may be wondering what exactly...
Social Media for Business: YouTube
In today's digital age, YouTube is no longer just a platform for entertainment and fun — it is now a powerful tool for businesses to increase visibility and build their brand. With nearly two billion monthly active users and the highest engagement rate out of all...