The Power of YouTube for Small Business Owners
Remember when YouTube was just a place for funny cat clips and DIY tutorials? Those days are long gone. Today, it's a massive platform, surpassing even traditional TV in terms of viewership. In fact, more people are tuning into YouTube on their TVs than Netflix,...
The Impact of the “Dumbphone” Trend on Digital Marketing
An increasing number of individuals, particularly young adults, are opting for basic 'dumbphones' over smartphones for their simplicity and minimal features. While some may view this trend as a digital detox movement primarily centered on child safety, it carries...
Behind the Scenes of Social Media Management
Mind Your Own Business began in 2011 as a virtual assistant company. Social media for business was in its infancy and only a few clients requested social media management for Facebook and Twitter. In July of 2018, Emily Leye joined the MYOB team as Social Media...
Don’t Fall for the Follower Trap: Why Buying “Likes” Hurts Your Small Business
You have a fantastic product or service, an eye-catching website, and now you're ready to tackle social media. But let's be honest, building a following from scratch takes time and effort. Enter the tempting world of buying followers. Thousands of "fans" with a single...
Threads or X? Which Platform is Better for Your Small Business?
Imagine you're at an industry conference. In one corner, a group throws ideas back and forth in rapid bursts, keeping the energy high. Across the room, another group dives deep into a specific topic, sharing insights and fostering focused discussion. These two...
The Power of Instagram for Businesses: A Guide to Success
Instagram serves a greater purpose than just being a platform for teenagers to share selfies and food pictures (though, admittedly, those can be enjoyable too). For businesses, Instagram can be a powerful tool for reaching new customers, increasing brand awareness,...
Why Your Small Business Needs a Facebook Page
Imagine this: There’s an amazing bakery down the street that used to have lines out the door for their cakes and cookies. They were all the rage a few years ago, but lately, it seems a little quieter over there. What has changed for them? It could come down to one...
Stop the Spam! Why Unsolicited Messages Hurt Your Brand’s Reputation
Have you ever scrolled through your inbox, excited about a potential customer inquiry, only to find a generic message from an unfamiliar company asking for a follow? We've all been there. It's annoying, feels impersonal, and, frankly, reflects poorly on the sender....
So, You Got a Bad Google Review… Now What?
You pour your heart and soul into your small business. You strive to deliver exceptional service and top-notch products, only to be met with a scathing one-star review on Google. It stings, doesn't it? But don't let it get you down; there are ways to handle negative...
The Power of Social Media Accessibility: Creating Inclusive Digital Spaces
These days, social media isn't just a fun pastime; it's a vital tool that links us to friends, family, like-minded folks, and vibrant online communities. However, it is important to recognize that not everyone has equal access to these platforms. Some individuals may...