Why is marketing important? A primary benefit of marketing for your company is that it engages customers (current and potential) and helps them decide whether to purchase your goods or services. Without marketing, your potential customers may never know about your...
“Breaking Up is Hard to Do.” – Neil Sedaka As small business owners that provide services, it’s safe to say that clients are critical to our livelihood. We invest money in marketing, assess pricing to incorporate overhead, contingencies, labour, professional...
Nonverbal communication is “the act of conveying information without the use of words.” It’s safe to say that nonverbal communication accounts for a large amount of our total communication. According to some researchers, the amount of nonverbal...
Last year we outlined our shop local gift guide. This year, we’re at it again! Christmas is fast approaching with less than a month to go, and we want to help you find the perfect gift locally! London is full of unique shops and businesses so let’s take a look at our...
“Despite the fact that they’re paid in another way, everybody has to really feel appreciated.” – Roger Staubach In today’s workplace, many employees have one main requirement that’s higher on their lists than compensation; they want to be appreciated. They...
Here we go with holiday marketing again! We’ve been seeing it EVERYWHERE for weeks already. ‘Tis the season! We believe that businesses start planning for the following year’s campaigns while executing the current year’s marketing initiatives. In the...
