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Social Media for Business: YouTube
In today's digital age, YouTube is no longer just a platform for entertainment and fun — it is now a powerful tool for businesses to increase visibility and build their brand. With nearly two billion monthly active users and the highest engagement rate out of all...
Protecting Your Privacy Online
In today's modern world, the internet has become an essential component of our daily life. We are constantly connected to the internet, from social media to online shopping. However, this connectivity comes with a risk to our privacy. We leave digital footprints...
The Impact of Social Media On Mental Health
Social media has become a significant part of our everyday lives. It allows us to stay in touch with friends and family, keep up with current events, express ourselves, and more. But despite all its benefits, social media can also have a negative impact on our mental...
Marketing Myths and Why You Need to Nurture Your Relationships
Why is marketing important? A primary benefit of marketing for your company is that it engages customers (current and potential) and helps them decide whether to purchase your goods or services. Without marketing, your potential customers may never know about your...
When is it Time to Fire Your Client?
“Breaking Up is Hard to Do.” – Neil Sedaka As small business owners that provide services, it's safe to say that clients are critical to our livelihood. We invest money in marketing, assess pricing to incorporate overhead, contingencies, labour, professional services,...
Why Nonverbal Communication Matters in Today’s Digital World
Nonverbal communication is "the act of conveying information without the use of words." It’s safe to say that nonverbal communication accounts for a large amount of our total communication. According to some researchers, the amount of nonverbal communication is four...