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Navigating Generational Tides: Crafting Social Media Marketing Strategies for Boomers, Gen X, Millennials, and Gen Z
With the rise of social media in the digital age, marketing strategies have become increasingly complex as businesses navigate the unique preferences and behaviours of each generation. Understanding and interacting with varied audiences has become a tricky balancing...
A Guide to Holiday Marketing: Strategies to Stand Out and Avoid Holiday Fatigue
Can you believe the holiday season is here already? It catches me by surprise every year. What's not to love about this time of year, though? It's a time of celebration, gift-giving, and festivities. For businesses, this period before the holidays presents a prime...
Does Business Have a Place on Reddit?
Today's business owners must navigate a complex network of platforms in the ever-changing world of social media. Each network has its own guidelines and target audience. Additionally, the platforms are constantly evolving. While sites like Facebook, Instagram, and...
Who Does the Internet Think You Are?
Do you know what the internet is saying about you? Your online presence can be just as powerful as the words you say. Your digital footprint can significantly affect your reputation and success, whether you're an individual or a business. As such, it's critical to...
The Secret World Behind the Scenes of Social Media
I personally enjoy following and engaging with various Facebook and Instagram pages from my favourite brands, local businesses, and influencers, as do many other avid social media users. Many people, however, are unaware of a whole world of activity happening behind...
The Pawsitive Power of Petfluencers: A Look at the Influence of Pets in Marketing
Are you ready to meet the newest stars of the digital age? “Petfluencers” are taking the internet by storm, and their adorable antics have made them beloved by millions around the world. From cuddly cats to playful pups, these social media sensations are sure to put a...