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The Secret World Behind the Scenes of Social Media
I personally enjoy following and engaging with various Facebook and Instagram pages from my favourite brands, local businesses, and influencers, as do many other avid social media users. Many people, however, are unaware of a whole world of activity happening behind...
The Pawsitive Power of Petfluencers: A Look at the Influence of Pets in Marketing
Are you ready to meet the newest stars of the digital age? “Petfluencers” are taking the internet by storm, and their adorable antics have made them beloved by millions around the world. From cuddly cats to playful pups, these social media sensations are sure to put a...
Twitter Blue…And Beyond
Do you remember when Twitter was a trustworthy source for real-time updates on breaking news, politics, celebrity gossip, and personal opinions? Unfortunately, the once-loved site is currently undergoing changes that are raising doubts and sparking debates across the...
Customer Retention Strategies: Fostering Loyalty and Repeat Business
As a business owner, you probably already know that acquiring new clients is essential, but retaining your current clientele is equally important -- if not more so. As such, customer retention strategies are a must-have for fostering loyalty and ensuring repeat...
Harnessing the Power of AI for Small Business Success in a Digitally Driven World
Staying competitive in today's fast-paced business environment requires adopting and embracing technological advancements. Artificial intelligence, or AI, is one such innovation that has attracted increasing interest. While artificial intelligence (AI) was once...
Performative Allyship vs. Supportive Allyship: Why It’s Crucial to Understand the Difference
The concept of allyship has gotten a lot of attention in recent years. As a result, more businesses and individuals are expressing solidarity with traditionally underrepresented and even oppressed communities. However, there is a significant difference between...