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Does Business Have a Place on Reddit?
Today's business owners must navigate a complex network of platforms in the ever-changing world of social media. Each network has its own guidelines and target audience. Additionally, the platforms are constantly evolving. While sites like Facebook, Instagram, and...
Who Does the Internet Think You Are?
Do you know what the internet is saying about you? Your online presence can be just as powerful as the words you say. Your digital footprint can significantly affect your reputation and success, whether you're an individual or a business. As such, it's critical to...
The Secret World Behind the Scenes of Social Media
I personally enjoy following and engaging with various Facebook and Instagram pages from my favourite brands, local businesses, and influencers, as do many other avid social media users. Many people, however, are unaware of a whole world of activity happening behind...
The Pawsitive Power of Petfluencers: A Look at the Influence of Pets in Marketing
Are you ready to meet the newest stars of the digital age? “Petfluencers” are taking the internet by storm, and their adorable antics have made them beloved by millions around the world. From cuddly cats to playful pups, these social media sensations are sure to put a...
Twitter Blue…And Beyond
Do you remember when Twitter was a trustworthy source for real-time updates on breaking news, politics, celebrity gossip, and personal opinions? Unfortunately, the once-loved site is currently undergoing changes that are raising doubts and sparking debates across the...
Customer Retention Strategies: Fostering Loyalty and Repeat Business
As a business owner, you probably already know that acquiring new clients is essential, but retaining your current clientele is equally important -- if not more so. As such, customer retention strategies are a must-have for fostering loyalty and ensuring repeat...