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The Power of Instagram for Businesses: A Guide to Success
Instagram serves a greater purpose than just being a platform for teenagers to share selfies and food pictures (though, admittedly, those can be enjoyable too). For businesses, Instagram can be a powerful tool for reaching new customers, increasing brand awareness,...
Why Your Small Business Needs a Facebook Page
Imagine this: There’s an amazing bakery down the street that used to have lines out the door for their cakes and cookies. They were all the rage a few years ago, but lately, it seems a little quieter over there. What has changed for them? It could come down to one...
Stop the Spam! Why Unsolicited Messages Hurt Your Brand’s Reputation
Have you ever scrolled through your inbox, excited about a potential customer inquiry, only to find a generic message from an unfamiliar company asking for a follow? We've all been there. It's annoying, feels impersonal, and, frankly, reflects poorly on the sender....
So, You Got a Bad Google Review… Now What?
You pour your heart and soul into your small business. You strive to deliver exceptional service and top-notch products, only to be met with a scathing one-star review on Google. It stings, doesn't it? But don't let it get you down; there are ways to handle negative...
Accessibility in Website Design: Opening Up Your Website to All Visitors
Imagine scrolling through a website, eager to learn more, only to be met with walls of text in a font so decorative it resembles a secret code. Frustrating, right? Now imagine that same experience with a visual impairment or while using a screen reader. Accessibility...
The Power of Social Media Accessibility: Creating Inclusive Digital Spaces
These days, social media isn't just a fun pastime; it's a vital tool that links us to friends, family, like-minded folks, and vibrant online communities. However, it is important to recognize that not everyone has equal access to these platforms. Some individuals may...