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Why Great Headlines Matter
You’ve probably heard the saying, "You never get a second chance to make a first impression." Well, the same goes for your content. Your headline is the first thing people see. It’s the digital equivalent of a shop window. If it’s dull, people will walk right past. If...
The Impact of the “Dumbphone” Trend on Digital Marketing
An increasing number of individuals, particularly young adults, are opting for basic 'dumbphones' over smartphones for their simplicity and minimal features. While some may view this trend as a digital detox movement primarily centered on child safety, it carries...
Behind the Scenes of Social Media Management
Mind Your Own Business began in 2011 as a virtual assistant company. Social media for business was in its infancy and only a few clients requested social media management for Facebook and Twitter. In July of 2018, Emily Leye joined the MYOB team as Social Media...
Don’t Fall for the Follower Trap: Why Buying “Likes” Hurts Your Small Business
You have a fantastic product or service, an eye-catching website, and now you're ready to tackle social media. But let's be honest, building a following from scratch takes time and effort. Enter the tempting world of buying followers. Thousands of "fans" with a single...
Threads or X? Which Platform is Better for Your Small Business?
Imagine you're at an industry conference. In one corner, a group throws ideas back and forth in rapid bursts, keeping the energy high. Across the room, another group dives deep into a specific topic, sharing insights and fostering focused discussion. These two...
The Power of Instagram for Businesses: A Guide to Success
Instagram serves a greater purpose than just being a platform for teenagers to share selfies and food pictures (though, admittedly, those can be enjoyable too). For businesses, Instagram can be a powerful tool for reaching new customers, increasing brand awareness,...