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The Social Media Cocktail Party: Which Platform is Your Type?
Imagine yourself at a bustling cocktail party. There's a mix of people: the life of the party, the quiet observer, the professional networker, and the social butterfly. Each person has a unique personality, and you're drawn to some more than others. Similarly, social...
Why Your Business Should Consider Sending e-News
Are newsletters still relevant in the age of social media? Absolutely! While platforms like Instagram and TikTok have become popular for quick updates, newsletters offer a unique advantage: direct communication with your audience. With newsletters, small businesses...
GOSSIP! Have you heard?
As small-business owners operating in the fast-paced world of social media, our platforms serve as an essential avenue for connecting with our target audience, sharing our stories, and promoting our products or services. With so much information out there on the...
The Power of YouTube for Small Business Owners
Remember when YouTube was just a place for funny cat clips and DIY tutorials? Those days are long gone. Today, it's a massive platform, surpassing even traditional TV in terms of viewership. In fact, more people are tuning into YouTube on their TVs than Netflix,...
Why Great Headlines Matter
You’ve probably heard the saying, "You never get a second chance to make a first impression." Well, the same goes for your content. Your headline is the first thing people see. It’s the digital equivalent of a shop window. If it’s dull, people will walk right past. If...
The Impact of the “Dumbphone” Trend on Digital Marketing
An increasing number of individuals, particularly young adults, are opting for basic 'dumbphones' over smartphones for their simplicity and minimal features. While some may view this trend as a digital detox movement primarily centered on child safety, it carries...