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Small Business Week in Canada: Honouring Hard Work, Creativity, and Community
Every year, Canadians come together to celebrate the backbone of our economy: small businesses. Small Business Week—a dedicated time to recognize the countless entrepreneurs who drive our communities—is a testament to the resilience, ingenuity, and hard work of these...
How Canadians Are Navigating the News Void on Meta
Imagine waking up one morning and finding your favourite news sources—the ones you've always relied on for daily updates—suddenly vanished from your Facebook and Instagram feeds. That's exactly what happened to millions of Canadians when Meta, the parent company of...
The Social Media Cocktail Party: Which Platform is Your Type?
Imagine yourself at a bustling cocktail party. There's a mix of people: the life of the party, the quiet observer, the professional networker, and the social butterfly. Each person has a unique personality, and you're drawn to some more than others. Similarly, social...
Why Your Business Should Consider Sending e-News
Are newsletters still relevant in the age of social media? Absolutely! While platforms like Instagram and TikTok have become popular for quick updates, newsletters offer a unique advantage: direct communication with your audience. With newsletters, small businesses...
GOSSIP! Have you heard?
As small-business owners operating in the fast-paced world of social media, our platforms serve as an essential avenue for connecting with our target audience, sharing our stories, and promoting our products or services. With so much information out there on the...
The Power of YouTube for Small Business Owners
Remember when YouTube was just a place for funny cat clips and DIY tutorials? Those days are long gone. Today, it's a massive platform, surpassing even traditional TV in terms of viewership. In fact, more people are tuning into YouTube on their TVs than Netflix,...