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Business Tips for Start-Ups: Part I
Are you thinking about starting your own business? It is important to keep in mind that before you begin purchasing supplies or registering your company, you must devote time and effort to developing a business plan.
Stranger Danger
Today’s online lures are clever, disguised and not obvious in many cases. Now that we are used to the emails from a Prince in a faraway land who wants to send us money and avoid the demands to “click here to enter banking information”, the scams are getting more sophisticated and aimed straight at our emotions.
Is Your Online Window Display Fresh?
In this digital age, having a website for your company is essential. However, keeping your website and its content up to date is equally important.
Are You Ready if the Auditor Comes Calling?
Let’s face it… when you’re a small business owner, you have more important things to do with your time than gathering your bank statements, credit card statements, receipts, and deposit information for a bookkeeper. But you know what’s even worse? A Canada Revenue Agency Audit!
Marketing Goals Must Include Social Media
Establishing a social media marketing goal is an important step in growing your business. Having an active and engaging social media presence is an important tool to invite customers to contact you. Social media platforms play a role in identifying and directing interested potential customers to your website and that is invaluable to any growing business.
Service for the Customer
We’ve all had a bad customer service experience or two in our lives, but how often do we actually “complain” to someone who can turn a bad situation into a good one? According to a recent statistic, as many as 96% of us will say something about a negative experience to 15 friends, without speaking to anyone within the organization we are upset with.