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How To: Using GIFs in Marketing
If you have been using GIFs for a while, then you're already aware of their power to spice up your online conversations. Although they’re considered to be light and funny like memes, GIFs are becoming a growing trend for business marketing in recent years. You may be...
What is at the Core of Your Company’s Culture?
What is it about your company that makes it unique and distinguishes it from others in your industry? It's likely that your messaging and branding are the first things that come to mind. However, it’s actually your core values that defines the framework for your...
Podcasting 101
Since its beginning in the early 2000s, podcasting has developed rapidly and steadily. So, by now, you are probably aware of podcasts. You may even listen to at least one of them on a regular basis. Check out these statistics from 2021 to get a better idea of the...
A Blog About…Blogging!
People once thought of blogging as just another trend for creative individuals to dabble in and to keep up with personal online journals. Let’s fast-forward to the 2010’s. We have seen blogging evolve into something entirely different from its humble beginnings. We...
Your Social Media and Website: A Love Story
It is no secret that having an online presence – including a website and social media accounts – is an important aspect of any company's online strategy. But what happens once you have set up your website and social media accounts? How can they work together? All your...
Grammar & Brand Messaging for Your Business
Is it possible that a typo – or a series of them – can turn off a potential customer? You’d better believe it! These days, many people begin their purchasing journeys online, so a flawless website that grabs and keeps their attention is critical. Remember, first...