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The Fortune is in the Follow Up

The Fortune is in the Follow Up

Do you know how many companies lose touch with a client before they even begin collaborating with them? And, do you know the cost of letting that happen? In the world of business, you already know how important it is to make a good first impression. However, following...

How To: Using GIFs in Marketing

How To: Using GIFs in Marketing

If you have been using GIFs for a while, then you're already aware of their power to spice up your online conversations. Although they’re considered to be light and funny like memes, GIFs are becoming a growing trend for business marketing in recent years. You may be...

What is at the Core of Your Company’s Culture?

What is at the Core of Your Company’s Culture?

What is it about your company that makes it unique and distinguishes it from others in your industry? It's likely that your messaging and branding are the first things that come to mind. However, it’s actually your core values that defines the framework for your...

Podcasting 101

Podcasting 101

Since its beginning in the early 2000s, podcasting has developed rapidly and steadily. So, by now, you are probably aware of podcasts. You may even listen to at least one of them on a regular basis. Check out these statistics from 2021 to get a better idea of the...