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Forget the Phone—Your Customers Are Talking on Social Media
Imagine yourself as a small business owner who is dedicating all of your energy to developing a service or product that you firmly believe in. You've finally launched, and the initial buzz is exciting. Then, you see it—a negative comment on your latest Instagram post....
Outdated Information Could Be Costing You Customers! Here’s How to Fix It
Consider the following situation... You are a small business owner eagerly awaiting customers after a long weekend. You've stocked up on supplies, your team is ready, and you're eager to start the week. But as the morning progresses, you notice that very few customers...
Black Friday: A Canadian Perspective
Remember when Black Friday used to be just a distant American shopping frenzy? We'd see the ads, drool over the deals, and then head south of the border to snag those elusive bargains. But times have changed, and so has the Canadian shopping landscape. Now, Black...
Holiday Social Media: A Gift for Your Business
Imagine this: It’s the beginning of November, and you’re getting in the mood for Christmas. The air is crisp, the decorations are appearing in the stores, and everyone is getting in a festive mood. You're sitting at home, cozy and warm, scrolling through your...
Small Business Week in Canada: Honouring Hard Work, Creativity, and Community
Every year, Canadians come together to celebrate the backbone of our economy: small businesses. Small Business Week—a dedicated time to recognize the countless entrepreneurs who drive our communities—is a testament to the resilience, ingenuity, and hard work of these...
How Canadians Are Navigating the News Void on Meta
Imagine waking up one morning and finding your favourite news sources—the ones you've always relied on for daily updates—suddenly vanished from your Facebook and Instagram feeds. That's exactly what happened to millions of Canadians when Meta, the parent company of...