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Finish Strong: How to Audit Your Social Media Before the New Year
As the year comes to a close and the holiday rush calms down, performing a quick social media audit can give small business owners the clarity they need to start the new year confidently. Within a short timeframe, you can assess the performance of your content,...
The Gift That Keeps on Giving: How to Repurpose Holiday Content Year-Round
You may be pouring hours into your holiday campaigns right now. Shooting the perfect photos, crafting heartfelt holiday captions, and managing the inventory rush. But what happens to all that hard work on December 26th? If you’re like many of us, it usually gets...
The 80/20 Rule of Social Media
Small business owners often grapple with limited time and resources as they grow. The 80/20 rule provides a simple solution: prioritize delivering value to your audience before shifting focus to promoting your products. Originating from the Pareto Principle—the idea...
YouTube Shorts vs TikTok: What’s the Difference?
Short-form video has become a must-have for small businesses and brands active on social media. When deciding between the two most popular video platforms, TikTok and YouTube Shorts, consider what you and your customers prioritize: immediate reach, reliable income, or...
Insider Tips: Social Media Tools That Actually Drive Results
Let's be real—as a small business owner, you're already wearing about fifteen different hats. You probably didn't plan to become a 'social media expert' when you started your business. But here's the thing: 93.79% of businesses use social media, and 41% depend on...
The Rise of Micro-Influencers and What It Means for Brands
Forget the flashy stuff—authenticity is what matters most. This explains the increasing popularity of micro-influencers and why brands of all sizes are investing in them. For small business owners, micro-influencers offer a cost-effective way to reach highly engaged...