Most small business owners agree that one of their most powerful marketing tools is their website. And, as you are probably aware, some websites are designed better than others. Have you ever visited a website and been disappointed by its appearance or complicated navigation? Or become frustrated when visiting a website that takes forever to load? Of course, you have. We all have. And, more likely than not, you have probably moved on to a fancier (and faster!) website.
The simple truth is that a business that wishes to be competitive online needs a website that wows its visitors. In a nutshell, a business website has the potential to do one of two things:
Help you stand out from your competitors or
Drive people directly to your competitors.
Savvy business owners realize their potential clients go online for more than purchasing products and/or services. Instead, they crave a unique and highly visual online experience which entices and delights them as well. This is where the importance of exceptional website design comes in.
Reasons why you need a well-designed business website:
1. You only have one chance to make a first impression – so make it count!
Visitors to your website often decide whether they want to do business with you within a fraction of a second, based on their perceptions of your site. They may not even be aware they are judging you, but having bias is part of being human.
The better first impression you give, the more likely your visitors are to stay or return to your website. In other words, your website’s design can make a big difference when it comes to attracting and retaining potential clients.
2. Your business website is a direct reflection of YOU.
Along with that all-important first impression a website gives to its visitors, your website design also gives them an idea of how you conduct business. For example, a web design that is outdated or sloppy may inadvertently give your visitors the impression that your products or services are also inferior or low quality.
On the other hand, a well-designed website can go a long way towards building trust in your business, and trust is a big factor in sales. An organized website with a strong visual component helps to create an air of legitimacy for you and your business. This is why we say your business’ website is your most powerful marketing tool. Consider good design as another way for you to successfully reach out to your customers.
3. Your website is an essential component of your business’ brand.
As part of your marketing toolbox, your business’ website also serves to promote your brand. While brand awareness is valuable for all businesses, brand-building is especially important for new business owners who need to establish a positive reputation from the get-go.
Over to you
Good website design is a must in today’s highly visual market. Understanding the importance of a well-designed business website is step one. What is the next step? Building one. Mind Your Own Business will work with you to develop and implement a plan to create a website that accurately represents you and your business in a current, approachable, and positive way. Are you ready to get started? Contact us today by calling 519-657-4283 or by filling out our online form.
Have you ever watched the Olympics and marveled at the athletes who have mastered control of their muscles and movements? It all looks so easy because they have mastered their craft. It’s deceiving how effortless it looks to achieve such perfection. We all know that years of training and hard work brought these top athletes to this world stage. Determination and hard work applied to small business will pay off too. Maybe someone looks at you and thinks you have it so “easy”!
We work with clients who are brilliant in their field. Some are too busy to monitor the engagement and content for their social media. Some are so focused on what makes their business great, they need to outsource their bookkeeping and have up-to-date financial reports readily available. There are many tools available for small business owners and entrepreneurs to help their business run smoothly and to make the process look easy-peasy.
Grammarly
Grammarly is a free software that you can access through your browser. It also offers a plug-in to help you correct your grammar wherever you’re writing. Grammarly boasts, “Great writing, simplified”. That sounds easy-peasy! https://www.grammarly.com/
Google Docs
Google Docs is an effective way to share information between a client and your company. We use this with a number of clients, as it allows them to share information with us and if they require our input, we can provide edits easily and efficiently. https://docs.google.com/
Trello
Trello is a great tool for prioritizing workload. This program allows you to organize your tasks, make notes, set deadlines and file when completed. It works especially well for teams. Designated team leaders assign tasks or projects to other team members’ “boards” to communicate they need to be completed during the day, week, or month. You are able to add attachments, instructions and links to other resources. Our team uses this program as an organization and communication tool to keep our organization running smoothly. The best part? It’s available for mobile as well so that you can update your tasks on the go. https://trello.com/
BitWarden
With so many applications to use in your business, there becomes a growing list of passwords. BitWarden simplifies keeping track of all those passwords and also allows you to input them to any given website at the touch of a button. Some of our team members use this and find it user friendly and valuable. https://bitwarden.com/
Outsourcing
No, this isn’t a program. It’s a concept. Running a business is complex and can be easier if you consider outsourcing the tasks that bog you down or that you aren’t passionate about. Here at Mind Your Business, we work with people who have made the choice to outsource their bookkeeping, social media and website design. We love to learn about our clients’ company and help them to thrive! www.myobontario.ca
You work hard at what you do, and we work hard at what we do! Together we can make it all look so easy. Let’s talk about what your challenges are and let us help you mind your own business!
Many small business owners feel they need to oversee every aspect of their company, especially when they are first starting out. As their company grows, however, they may find it increasingly difficult to keep up with all the demands of the day-to-day operations. One main area where most experience challenges is with keeping track of their finances. And, of course, keeping immaculate books is a must.
Have you reached this stage and could use the extra assistance with your finances? If so, then you are probably ready to hire a bookkeeper who will help you get back and/or stay on track. But with so many choices out there, you may be wondering how to go about finding the one that’s the right fit for your business.
With a professional bookkeeper, your financial statements are compiled correctly and according to accounting principles. This ultimately helps your accountant file the taxes quickly and easily.
At Mind Your Own Business, we like to invest a little extra time with a new client. This extra time is spent listening to what they EXPECT, what they want moving forward, and what their perspective is about the service they are requesting. We also meet with each of our clients to help them understand expenses and cashflow.
You could pay less in accounting fees and taxes.
Experienced bookkeepers understand common expenses within your industry and can let you know which business expenses are tax deductible. This potentially saves you money in the long run.
In a nutshell, bookkeeping is customarily data entry based on statements and receipts provided by the client and reconciliations with all bank and credit card accounts. Our bookkeepers understand the rules of tax laws, as well as the fundamentals of basic accounting principles.
You will save time.
By spending less time on administrative activities, such as bookkeeping, you will have more time to concentrate on what matters most to you — your customers and business success.
Our company’s name says it all as we start the conversation with our potential clients! This is what we are saying to them: “We want to help you Mind Your Own Business! You are hiring us to serve you in the best way for you, so YOU can make decisions for your business.”
It is truly rewarding for us to share success with our respected customers who entrust us with their administrative and operational support services. Are you ready to get started? Contact us today by calling 519-657-4283 or by filling out our online form. Let us know how we can help you mind your own business better!
