Running a business can be difficult, time-consuming, tiring, and a never-ending balancing act. On the other hand, it should also be rewarding, enjoyable, challenging and fun. Finding the proper balance is essential as a business owner. Since every business is unique, what works for you may not work for others. However, there are basic ways to help create a healthy balance for yourself and your staff.
My vision for my company was to help my employees achieve work-life balance through flexibility with the workflow schedule and a focus on the importance of personal lives, whether they involve children, pets, hobbies, caring for elderly parents or other personal commitments that are important. That doesn’t mean the service suffers, it means that we’re not all stressed out and worrying about job security when our pet is ill, our family members need help, or a child becomes ill and daycare falls through.
Here are three of the ways we strive to create a healthy work-life balance at MYOB:
#1 Incorporating Flex Schedules
For some individuals, balancing work and personal life might be especially challenging. To assist, we provide flexible work schedules, which boosts productivity, efficiency, and overall employee satisfaction. In most cases, flexible work schedules benefit both the business and the staff.
Flex schedules include split shifts throughout the day or sliding shifts which may start at different times or days. Employees and/or contractors with flexible work schedules have the choice of completing tasks when they are most productive, which may be outside of conventional working hours. Since COVID-19, all staff are now working remotely, which means they can work from home or may use flex space at Innovation Works – as long as they keep in touch. This works through effective communication. For example, we communicate via our Trello workboards online, email, and one-to-one conversations via phone or zoom. Communication within our team has always been important, but remote working has made it critically important.
#2 Cross-training our Staff
I have long believed that cross-training should be viewed as a disaster recovery strategy for a business owner. As I mentioned above, things happen – a contractor goes on vacation, an employee goes on maternity leave, someone has a family emergency, etc. Rather than panic, we have at least one other person trained in at least one area within each facet of our business. With back-up staff for each function on hand at all times, it’s easy to ask someone else to jump in to handle the work when another person is unavailable and not have to worry about spur-of-the-moment training. This is a definite win-win for all involved – the business owner, the staff members, and most importantly, the clients.
#3 Creating and Respecting Boundaries
When employees need to book time off for any reason – mental health, physical health, vacation or otherwise – I believe it is important to respect their time off by not contacting them when they are not working. Respecting this boundary allows employees to fully focus on themselves or loved ones so that when they return, they are ready to be fully invested in their work.
Another way to support staff is by offering an open-door policy for employees to come to you with concerns – especially surrounding health – without judgement. When employees feel comfortable and supported speaking up about any appointments they need to book time off for, or mental and physical health needs, they will experience less stress. Less stress is both important for an employee’s work-life balance and it also contributes to talent retention for your business.
Finally, celebrate and check in with your staff. At MYOB we celebrate our staff’s milestones. For example, a maternity leave is a time for joy for a new parent and is not treated as an inconvenience to the business. When staff are ill, we show we care by checking in with them. We do not do this to find out when they’ll be returning, but because we care about how they are doing. Be genuine in your care for your employees and they will return that care for you and your business.
What does work-life balance mean to you?
We believe that developing a work-life balance has helped us focus on and improve our own health and well-being, in addition to increasing our overall productivity. All staff are encouraged to be mindful of their own health to avoid becoming overly stressed and to prevent burnout. For example, I understand that scheduling a day off for self-care might be needed from time to time.
As a small business owner, you may be so focused on your business that you’re not aware of the stress around you with your staff or how your own stress is affecting your family relationships and personal life. If this sounds like you and you’re seeking more balance in your life by delegating and outsourcing, then we have a suggestion for you. Outsourcing will lighten your load. We bring our team with skill and experience in the areas of bookkeeping, social media management and website design to your business so we can help you mind your own business better! Call or visit us online – we’re here to help!
The time has come. You have established a presence on social media for your company and already have fans and followers on multiple platforms. However, to continue growing your digital marketing efforts efficiently and effectively, it’s time for a realistic and dedicated budget.
Having a budget to outsource your social media management is practical and realistic. Your annual company budget for marketing should earmark a percentage for social media. The amount to dedicate will be divided between labour and paid ads.
Many companies, and particularly smaller businesses, have limited financial and human resources. These two things can seem like roadblocks to taking the next step. While setting up accounts and using social media platforms such as Facebook, Instagram and Twitter are free, the experts who develop a strategy and effectively represent and promote your brand using social media need to be considered in your social media budget expense.
So, what do you need to know to determine that increasing your marketing efforts in social media management is the right step? These are some considerations to make when developing a convincing and realistic digital marketing budget.
#1. Look at your competition.
Scoping out the competition should be the first step you take when planning your social media budget. For example, take time to assess what advertising methods and tools your competitors employ, as well as how successful they are with them. You should be aware of your competition to determine how you can make your business stand apart from them. Taking that close look at the social media efforts of others in your industry will aid you in this endeavour. We call this our audit process when we embark on a new client relationship.
#2. Your time is money.
Bottom line: by investing in social media outsourcing, you will be able to do more “real-world” activities to make a profit for your business. Acknowledging how much time you will save to spend on other revenue generating activities by outsourcing will help put the value of outsourcing into perspective. Not only that, but the time spent by the experts who are focused on your goals, strategy and marketing plan should yield better results.
Digital marketing is a long-term investment. And, because there are so many different platforms to manage and so much content to produce, it is time-consuming to do well. Time is money!
When you clearly define the in-house cost being spent on social media management and compare to the cost for outsourced social media management, you’ll realize the potential of saving time and the value of investing wisely with experts.
#3. Compare what you are doing now with your wish list.
When developing your social media budget, consider what you are already doing for digital marketing and then take time to learn as much as possible about the social media management outsourcing options that are available for your company’s needs. Make a “wish list” and consider the following:
Managing social media platforms by creating and scheduling great content
Managing your social community by responding to and engaging with followers
Creating and implementing a social strategy, including online advertising
Handling negative comments/reviews in a timely manner
Gaining new leads
Growing your online reach and brand awareness
Understanding the digital marketing goals of your own business will help guide you as you prepare this list. We discuss this with new clients in the consultation phase. With this knowledge, you will then be able to determine the scope of activities you want to outsource.
#4. Create a sample campaign plan.
The next stage in planning your digital marketing budget is to demonstrate how much social media marketing already benefits your business. To develop a budget that allows you to reach your goals, you must first determine exactly what you want to achieve.
Consider the following activities (and the average costs) in your sample campaign:
Content creation
Scheduling content
Monitoring your results which includes responding to notifications and timely responses to comments (under 12 hours is a good target which would require monitoring twice a day)
Advertising costs
Other considerations for your social media campaign include:
ROI (Return on investment)
Traffic to your website from your social media posts
Lead generation and conversions
What time are you spending in-house to track the measurable results of your efforts?
How often are you reviewing your marketing strategy? Maybe it’s time to change from brand awareness to increasing website traffic from social media.
#5. Talk to the experts.
And now, it’s go-time! Arrange your consultations with the social media companies you would like to work with. You’ve determined your in-house expense and your wish list and marketing goals. Request a detailed proposal including platforms, posting frequency, advertising budget and strategy and then choose the company who can focus on what makes your business great!
There are numerous advantages to using social media as a business. The benefits include directing traffic to your website, merging SEO and advertising, broadening your audience, and fostering a sense of community around your brand. It’s an important aspect of your brand’s story and affects how people view you. However, social media will only be beneficial if you select the best platforms for your company.
You may already know that your brand’s content, voice, and messaging are key to determining which social platform or platforms you’ll want to use. It’s important to note that each social media platform has a unique personality as well! We recently went through a deep dive of each platform using informative statistics, but now we’re ready to have some fun.
Identifying your company’s and your audience’s personalities, and then selecting the best venue for them to meet, is a significant component of successfully utilizing social media in your digital marketing strategy. And so, in this blog, we’ll compare the internet to one extra-large cocktail party… and the most popular social networks and their users to the different types of people you could meet there.
Are you ready to PARTY? Let’s get started!
YouTube – The fun party animal who always wants the keep the party going.
When you use YouTube to create videos and playlists, you can engage your audience and improve your SEO all at the same time. There’s no need to try to fit into a specific content or personality box – you could find success creating how-to videos, topic awareness content, customer success stories, case studies, or expert interviews. People will visit YouTube to learn a new skill just as often as they do to find hilarious entertainment. If your company has the time and resources to produce high-quality videos regularly, then YouTube is the guest you’ll want to chat up at the party!
Facebook – The best friend who loves to know everything about you and wants to introduce you to all their friends.
When it comes to Facebook, you can count on it to deliver. Other social media platforms may try, but they will never be able to unseat this well-known site. It’s your go-to for keeping up with relatives and friends, or for snooping on folks you used to know.
As a business, Facebook allows you to share your products and/or services with an international audience. As well, your website’s SEO is influenced by Facebook reviews and the details of your business profile. And, if you choose to advertise on Facebook, you’ll have the ability to target specific groups of people based on their geography, demographics, and even their interests. Facebook ads are among the most cost-effective forms of advertising for small businesses. At a cocktail party, you’ll definitely want to connect with Facebook for the opportunity to expand your network and friendships!
Twitter – The ultimate social butterfly.
You’ll never know where a Twitter conversation will lead you when you first jump in. It can be really educational at times, highly entertaining, or leave you completely baffled. When it comes to breaking news, Twitter is definitely on top of it. World leaders, the media, and other organizations may all provide you with a wealth of knowledge very quickly. On the other hand, anyone can use Twitter to send out all kinds of messages to the entire world, which means you can easily read a ton of trash talk and misinformation.
So, why on earth would you want to utilize Twitter to promote your company? There’s one word that sums it all up: conversation. When it comes to speedy customer support, Twitter is THE place to go, and this is especially true for SAAS (software as a service) and other software and tech companies. Twitter is the ultimate social butterfly that draws in and keeps individuals from all over the world and all walks of life. Conversations with this party-goer can be fast and furious, but you’ll never run out of things to talk about!
LinkedIn – The classy professional who is eager to network, introduce you to their business and associates, and help you get a fantastic job.
LinkedIn is probably the top social media platform for professionals, but it’s far from boring. Unlike the other platforms, LinkedIn won’t bog you down with fluffy, silly videos or misleading content. Instead, the content most people share on LinkedIn is meant to boost their company’s profile, connect with other businesses, and foster recruitment. It’s the third most popular way of contacting prospective employees, aside from phone or email.
LinkedIn is the guest at the party who is going places and would love to bring you along. As a bonus, this same guest will gladly participate in long chats with you so that they may get to know you better. This is the best connection to make if you want to get your name in front of companies that are most likely to do business with you.
Instagram – The party guest who is so pretty that you can’t help but stop and admire him or her – and take a photo!
Instagram has the potential to be perceived as either sophisticated or narcissistic, but that’s part of what makes it so endearing. Instagram is also an excellent platform to help you humanize your business, showcase your values, and elevate your brand with eye-catching photographs and videos.
According to a Facebook survey (which owns Instagram), many people think that companies using Instagram to share their social media content are popular, creative, relevant, and devoted to their online communities. If you’re especially looking to connect with a younger audience, Instagram is for you. These users use Instagram to learn about new products and services when making decisions about purchasing them. So, keep in mind that Instagram has spent a lot of time and effort to appear stunning for the party, you’ll want to be sure to pay attention to the details and share high-quality content when engaging with this guest to make a successful connection.
With whom will you best connect at the party?
When it comes to choosing and using social media platforms as a business, you’ll want to remember that your brand’s personality is probably the most important thing. As well, by tuning into each platform’s unique personality, you can more easily determine whether you’ll get along with each other and make a real connection to provide the best messaging in the most effective way for own audience.
If you have ever worked in a collaborative environment, like a co-working space or an open-concept office, then you’ll know that these kinds of work environments have their own unique conditions. We are speaking from experience as we share some tips to be productive in your co-working or collaborative space.
Staying Productive
One way to stay productive is to stay motivated. Co-working spaces and open-concept workplaces have reportedly resulted in happier employees. When employees make personal connections with their co-workers, or other members of a co-working space, they feel more engaged, motivated, and less isolated. A study in the UK reported that happy people are 12% more productive. (Source) Being in your happy place will help you be more productive.
Collaboration is at an all-time high in an open-concept workspace. When you are in close proximity with other workers who bring a variety of skills to the table, you have a wealth of knowledge surrounding you. Use the human library that is at your fingertips and collaborate!
Are you easily distracted? Set boundaries! Some tenants use a sign on their chair to note that they are unavailable for conversation. Some co-working places have a “headphones” rule; if you have your headphones on, you are sending a message that you are unavailable for chatting. If someone needs to discuss something with you, they should send you a message to schedule a time that works for both of you.
What Are Some of the Other Benefits?
We all seek “work-life balance”. As a freelancer or entrepreneur, this may feel impossible, especially if your work is in your home. Co-working spaces provide an “away” space where work can be completed and your worries about whether you did the dishes or not can be out of mind.
Socialization is another key part of employment for many people. Whether you work for a large company or a small business that has opted for an open concept work environment (like us!), socialization is an important factor in motivation, and overall happiness.
Socializing can also provide an opportunity for networking. We have met so many wonderful people, and clients through our co-working space at Innovation Works. The opportunities to collaborate with other businesses and support them in their business journey have been abundant.
What about privacy? It’s true that in an open-concept space there isn’t a lot of privacy for confidential phone calls or sidebar meetings. However, if you do have something sensitive to discuss, most open-concept layouts plan for that with closed-door conference rooms or “phone booths”. Workplace phone booths are smaller, enclosed spaces where you can make or take more private phone calls without disturbing your coworkers or being overheard.
What About Life Post-COVID-19?
According to a study done by McKinsey & Company, 20-25 percent of jobs could allow staff to work from home 3-5 days a week. The same study suggested that 80% of people surveyed enjoy working from home part of the time. (Source) But what about the other part of the time? This is a great time to consider a flexible co-working space. As cases begin to decrease again, the social aspect of working life is expected to return.
Happier, healthier workers will lead to better productivity. Here, at MYOB, we love being part of the Innovation Works community.
In our recent blog post, “Which Social Media Platforms Does My Business Need?”, we touched upon the importance of including social media in your marketing toolbox and provided suggestions for deciding which platforms to use. In this post, we’ll take a deeper dive into some of the most popular social media sites to help you determine which may be the most appropriate for your business.
Ready to learn more? Let’s dive in!
Facebook
As one of the world’s oldest (it turned 17 this year) and most widely used social networks, Facebook has nearly 2.8 billion monthly active users. That’s a lot! It’s also a great platform to reach people who already know your business.
When developing an effective Facebook marketing strategy, businesses must understand two main things: 1) Who is on the platform and 2) How they are using it.
So, who makes up Facebook’s billions of users? They come from all over the world and represent all age groups. Here are some interesting statistics:
In Canada, over 72% of the population has access to Facebook. The number of Facebook users in Canada reached 27.35 million in 2021 and is expected to reach 36.2 million by 2026. (Source: Statista)
83% of Canadians have a Facebook account, making it the top social platform in our country. (Source: Hootsuite)
Many of Facebook’s users are between the ages of 25 and 34. (Source: Statista)
Two-thirds of Facebook users visit a local business page at least once a week. (Source: Sprout Social)
Facebook ads are among the most cost-effective advertising options for small businesses, and its marketing features extend into Instagram (which Facebook owns) and Messenger. (Source: WordStream)
Instagram
Instagram has expanded tremendously over the years and continues to do so. The photo-sharing app has evolved from being a favourite place for people to share their holiday, food, and family photos into a platform that appeals to a wide range of influencers, advertisers, and brands. Instagram is an excellent platform for humanizing your company, showcasing your values, and elevating your brand through eye-catching images and videos.
It’s probably safe to say that your target audience is on Instagram. In fact, your ideal customers are probably scrolling through their Instagram feeds right now! Check out these numbers:
Instagram is estimated to have 1.074 billion users worldwide in 2021 (Source: eMarketer), and it’s the fastest growing social media platform in Canada.
The average Instagram user spends at least 7 hours per week on the platform. (Source: Sprout Social)
71% of the billion monthly active users on the Instagram app are under the age of 35; The single most popular age range is users between the ages of 25-34, followed by users between the ages of 18-24. (Source: Statista)
Even though Instagram is most popular among those aged 18 to 30 (Gen Z and Millennials), 71% of B2B companies now have an Instagram account. (Source: Social Media Examiner)
50% of Instagram users follow at least one business, meaning that businesses have a great opportunity to increase their reach through Instagram. (Source: mention). One appealing option for brands is they can add contact information to their Instagram Business pages, which isn’t an option for personal profiles. This includes a business phone number and physical address.
LinkedIn
LinkedIn is a powerful business-oriented network and the most popular social media platform for professionals. The content shared on this platform is primarily designed to improve a company’s profile, connect with other businesses, and encourage job recruitment.
Although it’s not the biggest social network, or the one with the largest reach, LinkedIn is still a great site to be on, whether your business offers B2B or B2C products and/or services. Here are some statistics to consider:
LinkedIn has 722 million members; 57% of the platform’s users are men, and 43% are women. (Source: Hootsuite)
1% of all Internet users in Canada use LinkedIn each month, and 44% of all Internet users in Canada have an account on this social platform. (Source: eMarketer). LinkedIn reports a total of 17 million users in Canada.
9% of LinkedIn’s users are between 25 and 34 years old. (Source: Hootsuite)
55 million companies are on LinkedIn. (Source: Hootsuite)
LinkedIn is only second to Facebook as the most popular social media network for B2B marketers. (Source: HubSpot)
Twitter
Whether you love the platform or not, Twitter can be an extremely effective tool for expanding your company’s online presence. If you’ve spent any time at all on the platform, you already know how fast-paced and chaotic it can be, so It’s vital to be able to stand out as a business on Twitter these days if you want to succeed. Here are a few numbers to help you decide whether tweeting may be worth your while:
There are 554,750,000 active users on Twitter. (Source: Rival IQ)
24% of people check their Twitter feed more than twice a day. (Source: Rival IQ)
70% of small businesses are on Twitter. (Source: Rival IQ)
33% of Twitter users follow a brand. (Source: Rival IQ)
79% of Twitter users are more likely to recommend brands they follow and 67% of Twitter users are more likely to buy from brands they follow. (Source: Rival IQ)
YouTube
Does your business create a lot of video content? When it comes to traffic, revenue, and a vast user base that can’t get enough of video content for any brand’s target audience or budget, YouTube’s effectiveness for a business is beyond compare. Even better? It’s not too late to start a YouTube account for your business if you haven’t already, and the process isn’t complicated.
Having a business YouTube channel can help you reach a larger audience, expand your business, and further establish your brand. Check out these statistics:
YouTube has 2 billion monthly active users worldwide, making it a very close second to Facebook. (Source: Foundation)
There are YouTube users in over 100 countries. (Source: Foundation)
YouTube is not just for the teens and millennials. Surprisingly, the fastest growing demographic currently on YouTube are Baby Boomers and Generation X. (Source: Foundation)
Google recently revealed that Generation Xers (ages 39-53) now account for over 1.5 billion views per day on YouTube, with 75% of that group viewing YouTube at least once a month. (Source: Foundation)
90% of users say they discover new companies or products on YouTube, which could mean that video is becoming a more common way to get your brand’s name out there. (Source: Foundation)
Are you ready to make your business stand out on social media?
There are even more social media platforms available than we have covered above — and new ones pop up almost every day it seems. Either way, social media networks are exciting marketing tools to have in your toolbox and managing them and engaging your customer base is one of our areas of expertise. Your business is unique and the social media activity you choose needs to be aligned with your needs. Let’s talk about the options!
