Everyone who creates and manages a social media account dreams of having a post (or posts!) go viral. But what does that even mean?
Here’s how Urban Dictionary defines “Go Viral”: As used in reference to Internet content which can be passed through electronic mail and social networking sites (Facebook, etc.): an image, video, or link that spreads rapidly through a population by being frequently shared with a number of individuals has ‘gone viral’. They note that strong political content, celebrity news, news of disasters, among others, are popular topics that have the potential to go viral.
While the concept of “going viral” is straightforward, determining when a post has truly gone viral is more complex. The amounts of views/shares/links, the number of unique people the material has reached, the rate at which the content is consumed, and the content’s longevity are all elements to consider.
What makes a post go viral?
We live in a time where anything may become extremely popular thanks to social media. Even if it’s only for a brief period. Think of a viral post as being like a music hit. You’ll never know what will work unless you try it! However, you will need to spend some time thinking about what type of content will grab people’s attention and appeal to the masses.
Here are a few suggestions to get the ball rolling:
Browse other people’s content to discover what is working for them.
Stay up to date. Keep your eyes open for the latest breaking news online. Every day, you’ll hear folks discussing something in common.
Twitter’s Trending Topics is a wonderful place to discover current hot topics and to find out what people are talking about. Whether you want to focus on local or worldwide trends, Twitter makes it easy for you to personalize your search. (https://help.twitter.com/en/using-twitter/twitter-trending-faqs)
Focus on creating compelling content that solves problems or otherwise provides educational value to others. Think quality over quantity.
Source or create your own attractive, high-quality images and graphics. Stock photos are great in a pinch, but there is a good chance they have already been seen by others. Keep your camera ready for one-of-a-kind photo opportunities!
Ideas for creating a viral post:
Target your audience by location. If your product or service is location-based, being able to target by location can have a significant impact on how your post is shared.
Give your post a boost. If you have a post that is gaining traction on Facebook, consider boosting it or setting up an ads campaign to further increase its reach and engagement.
Leave them laughing! Humour, especially in today’s world, is a valuable commodity. A creative meme is a fantastic way to make people laugh. Memes also have a strong potential to go viral, especially when they are relatable to large groups of people. When the content includes a joke or a topic that everyone can relate to, more people find it amusing and choose to share it with their friends, who then share it with their friends, and so on. You can easily create your own memes for free through sites such as Meme-Generator.com and imgflip.
Tap into the power of hashtags. Adding relevant and popular hashtags to your social media posts is an effective way to categorize your content so it’s easy to find. It also provides people or other brands, regardless of whether they’re following you, with a direct way to talk about it. Two good sites to help you find popular hashtags are best-hashtags.com and Hashtag Picker.
It’s okay to ask! Regardless of the platform or content, feel free to ask your followers to help share, react, or respond to your post. You can also ask them to tag their friends, increasing the number of people who will see and share your post.
Your post went viral! Now what?
That feeling of having a post go viral, or even semi-viral, is truly addictive! Your hard work has paid off! So go ahead and pat yourself on the back – you deserve it!
Although you may be tempted to ride the wave of that one viral post, it is inevitable the high levels of engagement will eventually drop off. Viral posts also provide the perfect opportunity to grow your audience.
Here are two ways to convert views into new followers:
Respond, respond, respond. Increase your level of engagement and respond to every new person who comments and/or shares your post. People love to be acknowledged and made to feel welcome.
If your viral post is on Facebook, you will be able to directly invite post likes to follow your page:
On the post, click where it shows you the number of post likes
This should automatically bring up a list of people who reacted to your post
You will see a button that allows you to Invite them to like your page, if they haven’t already been invited or like your page
Click on ‘invite’ to send them a notification
At the end of the day, you can rest easier by remembering that it is impossible to predict which posts will go viral. Engagement and interaction levels influence whether a post will go viral or not, so focusing on gaining interaction is essential. Remember that your loyal audience is out there, patiently waiting for your next post, and another after that one, and so on. Continue to keep them in mind rather than worrying about whether you’ll impress everyone each and every time.
We have talked about a healthy work-life balance, but what about staying healthy at work? Mental and physical health at work are important factors to staying motivated and engaged with your business, peers and clients. Keeping your employees motivated and engaged with their work is a leader’s responsibility. Here are 8 tips to help you stay healthy at work.
1. Keep the Metaphorical Door Open
When it comes to health, employees may feel uncomfortable sharing their woes at work. By allowing an open-door policy and listening to concerns with empathy and without judgment, you will encourage more honest dialogue.
2. Make a To-Do List
Having a list set out for your day will help you stay focused, reduce stress, and offer a little dopamine boost when you check off that completed task. Smaller, manageable goals will keep you from getting overwhelmed too quickly. Our team uses Trello for our daily to-dos, and we have found it to be a valuable tool. https://bit.ly/30ZrbVk
3. Keep Your Workspace Clean and Organized
Whether you’re in an office or at home, less clutter will result in less stress. Having something small (like a family photo, or favourite mug) that makes you smile will also contribute to keeping your spirits up. Keeping your workspace dust-free and sanitized regularly will reduce your risk of catching viruses – even if you’re not sharing your space.
4. Take Stretch Breaks
Physically, your body is not meant to sit for 7 straight hours. Taking regular breaks to stand up, walk around, and stretch will benefit your heart health, and overall muscle health! Taking a break from your computer will decrease eye strain as well.
5. Set Yourself Up for Success – Ergonomically
Having the proper chair and desk set up will decrease potential for repetitive strains and poor posture resulting in back and neck pain. Occupational Therapists can help you determine which chair is best for your situation, or you can opt for a sit/stand desk which will allow you to adjust the height of your desk.
6. Drink Water
This is a life hack that is always good advice. Drinking water throughout the day will keep you hydrated and productive. According to WebMD, that mid-afternoon slump many feel may be due to dehydration! If you struggle with remembering to drink water at work, keep a water bottle on your desk and set an alarm to remind yourself it’s time to hydrate!
7. Leave Work at Work
We talk a lot about a healthy work-life balance in our previous blog “Tips for a Healthy Work-Life Balance”. As a business owner, leaving work at work may seem impossible. Our work tends to be 24/7. Allow your employees to leave work at work by not contacting them outside of working hours. For yourself, be sure to set out some time that you can just sit and relax. Build in some unplugged time!
8. Consider Adding a Benefits Plan
Finally, if it is feasible for you to do so, consider adding a benefits plan or health fund for your employees. If they’re able to access affordable care (like dental, prescriptions and vision care), this will help them take care of themselves. There are many great plans out there that are available to small businesses.
We all know that money cannot buy good health and wellness!
Social media involvement is extremely powerful, and savvy business owners realize they must not underestimate its importance. Customers are more likely to follow brands with whom they have past experiences and/or feel a connection. An engaging social media strategy thrives on this sense of loyalty and connection, as people will feel more driven to join in conversations and interactions.
So, what’s the secret sauce? Community engagement! Our recipe for community engagement will delight your followers and have them coming back for more!
Start with a generous portion of engagement!
If you make dynamic graphics and great content yet fail to engage with fans who comment or send messages, your growth on social media cannot flourish. Anyone may easily create an account on their favourite social media platform and start building their brand or image. The most important part of social media marketing, however, is to maximize engagement. An important first step is to review your marketing strategy to best reach your target demographic. Doing this also helps to ensure you’re sharing content that is relevant to your audience from the start.
When you interact with your social media followers, you can convert them from fans to customers while strengthening your current customer relationships. When customers comment on your posts or send you a message on social media, you have the perfect opportunity to get to know them and create rapport with them. Be sure to answer their inquiries to go above and beyond to provide exceptional customer service.
Mix in speedy response times.
Engaging with followers who comment on your social media posts is a must. However, being available with timely responses makes a huge difference in how they perceive your business. Are you curious as to whether you are responding quickly enough on social media? Check out these statistics from Sprout Social:
To put it another way, most consumers want a response on social media the same day they leave a comment or question! More and more, people are relying on social media as a support channel, as it’s often faster and easier to use than email or phone calls. People who receive prompt responses are more likely to remain loyal to your brand. And so, the faster you respond the better!
Toss heaping amounts of social into your social media!
Social media should be more about building online relationships and less about broadcasting. By putting yourself on a one-way street of dishing out information, you will only end up being a billboard – and one that less and less people will see. You do want to promote yourself, of course, but it’s better to do so in ways that are informative and shareable, and pleasing to the algorithms. That way, you can open the door to having real conversations with your followers, as opposed to pushing your content at them – no one likes to be on the receiving end of constant sales pitches. As well, the algorithms that are engrained in most social media sites thrive on engagement.
As well, you should do your best to avoid answering inquiries with automated messages of any kind, especially when you are using your social channels as part of a customer service effort. Take the time to personally respond to as many questions as possible. Consumers will trust your brand even more because you’ve answered their questions as a person rather than a robot!
Sprinkle in a listening ear. Followers want to be heard!
When someone sends you a message or leaves a comment on a post, they’re giving you an opportunity to talk to them. Remember to listen to what they are saying and how they are saying it. It’s so easy to misinterpret comments people make on social media and all too often we jump to conclusions. You should acknowledge each person who reaches out to you with a response, whether the message they leave is positive or negative. You can express gratitude for positive messages and offer resolutions for negative ones.
Another way to open the door and truly listen is to ask for reviews and testimonials. Giving a testimonial strengthens your follower’s emotional relationship with your company. It’s a great way to make those who appreciate you feel appreciated by you, especially when you’re listening and paying close attention to their feedback. Obtaining positive reviews is a win-win as well. Feedback is a powerful form of social proof for your business and having social proof can help you attract future customers. Remember that the end goal is engagement, so put on your listening ears and keep the conversation going!
Stir consistently, then serve!
If your community engagement approach is well-organized, you’ll get a better return on the time you spend on establishing and maintaining your community. Customer satisfaction will increase, as will the attraction of new followers on your social media channels. So, take time to carefully combine, then add all the ingredients to your social media strategy and enjoy the benefits of your secret sauce!
Running a business can be difficult, time-consuming, tiring, and a never-ending balancing act. On the other hand, it should also be rewarding, enjoyable, challenging and fun. Finding the proper balance is essential as a business owner. Since every business is unique, what works for you may not work for others. However, there are basic ways to help create a healthy balance for yourself and your staff.
My vision for my company was to help my employees achieve work-life balance through flexibility with the workflow schedule and a focus on the importance of personal lives, whether they involve children, pets, hobbies, caring for elderly parents or other personal commitments that are important. That doesn’t mean the service suffers, it means that we’re not all stressed out and worrying about job security when our pet is ill, our family members need help, or a child becomes ill and daycare falls through.
Here are three of the ways we strive to create a healthy work-life balance at MYOB:
#1 Incorporating Flex Schedules
For some individuals, balancing work and personal life might be especially challenging. To assist, we provide flexible work schedules, which boosts productivity, efficiency, and overall employee satisfaction. In most cases, flexible work schedules benefit both the business and the staff.
Flex schedules include split shifts throughout the day or sliding shifts which may start at different times or days. Employees and/or contractors with flexible work schedules have the choice of completing tasks when they are most productive, which may be outside of conventional working hours. Since COVID-19, all staff are now working remotely, which means they can work from home or may use flex space at Innovation Works – as long as they keep in touch. This works through effective communication. For example, we communicate via our Trello workboards online, email, and one-to-one conversations via phone or zoom. Communication within our team has always been important, but remote working has made it critically important.
#2 Cross-training our Staff
I have long believed that cross-training should be viewed as a disaster recovery strategy for a business owner. As I mentioned above, things happen – a contractor goes on vacation, an employee goes on maternity leave, someone has a family emergency, etc. Rather than panic, we have at least one other person trained in at least one area within each facet of our business. With back-up staff for each function on hand at all times, it’s easy to ask someone else to jump in to handle the work when another person is unavailable and not have to worry about spur-of-the-moment training. This is a definite win-win for all involved – the business owner, the staff members, and most importantly, the clients.
#3 Creating and Respecting Boundaries
When employees need to book time off for any reason – mental health, physical health, vacation or otherwise – I believe it is important to respect their time off by not contacting them when they are not working. Respecting this boundary allows employees to fully focus on themselves or loved ones so that when they return, they are ready to be fully invested in their work.
Another way to support staff is by offering an open-door policy for employees to come to you with concerns – especially surrounding health – without judgement. When employees feel comfortable and supported speaking up about any appointments they need to book time off for, or mental and physical health needs, they will experience less stress. Less stress is both important for an employee’s work-life balance and it also contributes to talent retention for your business.
Finally, celebrate and check in with your staff. At MYOB we celebrate our staff’s milestones. For example, a maternity leave is a time for joy for a new parent and is not treated as an inconvenience to the business. When staff are ill, we show we care by checking in with them. We do not do this to find out when they’ll be returning, but because we care about how they are doing. Be genuine in your care for your employees and they will return that care for you and your business.
What does work-life balance mean to you?
We believe that developing a work-life balance has helped us focus on and improve our own health and well-being, in addition to increasing our overall productivity. All staff are encouraged to be mindful of their own health to avoid becoming overly stressed and to prevent burnout. For example, I understand that scheduling a day off for self-care might be needed from time to time.
As a small business owner, you may be so focused on your business that you’re not aware of the stress around you with your staff or how your own stress is affecting your family relationships and personal life. If this sounds like you and you’re seeking more balance in your life by delegating and outsourcing, then we have a suggestion for you. Outsourcing will lighten your load. We bring our team with skill and experience in the areas of bookkeeping, social media management and website design to your business so we can help you mind your own business better! Call or visit us online – we’re here to help!
The time has come. You have established a presence on social media for your company and already have fans and followers on multiple platforms. However, to continue growing your digital marketing efforts efficiently and effectively, it’s time for a realistic and dedicated budget.
Having a budget to outsource your social media management is practical and realistic. Your annual company budget for marketing should earmark a percentage for social media. The amount to dedicate will be divided between labour and paid ads.
Many companies, and particularly smaller businesses, have limited financial and human resources. These two things can seem like roadblocks to taking the next step. While setting up accounts and using social media platforms such as Facebook, Instagram and Twitter are free, the experts who develop a strategy and effectively represent and promote your brand using social media need to be considered in your social media budget expense.
So, what do you need to know to determine that increasing your marketing efforts in social media management is the right step? These are some considerations to make when developing a convincing and realistic digital marketing budget.
#1. Look at your competition.
Scoping out the competition should be the first step you take when planning your social media budget. For example, take time to assess what advertising methods and tools your competitors employ, as well as how successful they are with them. You should be aware of your competition to determine how you can make your business stand apart from them. Taking that close look at the social media efforts of others in your industry will aid you in this endeavour. We call this our audit process when we embark on a new client relationship.
#2. Your time is money.
Bottom line: by investing in social media outsourcing, you will be able to do more “real-world” activities to make a profit for your business. Acknowledging how much time you will save to spend on other revenue generating activities by outsourcing will help put the value of outsourcing into perspective. Not only that, but the time spent by the experts who are focused on your goals, strategy and marketing plan should yield better results.
Digital marketing is a long-term investment. And, because there are so many different platforms to manage and so much content to produce, it is time-consuming to do well. Time is money!
When you clearly define the in-house cost being spent on social media management and compare to the cost for outsourced social media management, you’ll realize the potential of saving time and the value of investing wisely with experts.
#3. Compare what you are doing now with your wish list.
When developing your social media budget, consider what you are already doing for digital marketing and then take time to learn as much as possible about the social media management outsourcing options that are available for your company’s needs. Make a “wish list” and consider the following:
Managing social media platforms by creating and scheduling great content
Managing your social community by responding to and engaging with followers
Creating and implementing a social strategy, including online advertising
Handling negative comments/reviews in a timely manner
Gaining new leads
Growing your online reach and brand awareness
Understanding the digital marketing goals of your own business will help guide you as you prepare this list. We discuss this with new clients in the consultation phase. With this knowledge, you will then be able to determine the scope of activities you want to outsource.
#4. Create a sample campaign plan.
The next stage in planning your digital marketing budget is to demonstrate how much social media marketing already benefits your business. To develop a budget that allows you to reach your goals, you must first determine exactly what you want to achieve.
Consider the following activities (and the average costs) in your sample campaign:
Content creation
Scheduling content
Monitoring your results which includes responding to notifications and timely responses to comments (under 12 hours is a good target which would require monitoring twice a day)
Advertising costs
Other considerations for your social media campaign include:
ROI (Return on investment)
Traffic to your website from your social media posts
Lead generation and conversions
What time are you spending in-house to track the measurable results of your efforts?
How often are you reviewing your marketing strategy? Maybe it’s time to change from brand awareness to increasing website traffic from social media.
#5. Talk to the experts.
And now, it’s go-time! Arrange your consultations with the social media companies you would like to work with. You’ve determined your in-house expense and your wish list and marketing goals. Request a detailed proposal including platforms, posting frequency, advertising budget and strategy and then choose the company who can focus on what makes your business great!
